Effective Ways to Advertise Your Small Business
Updated: Feb 18, 2019
Looking for a way to grow your client base and improve the revenue stream of your small business? Smart, strategic and well-thought-out advertising can dramatically accelerate the success of your business in ways you never imagined. Here are some effective ways to advertise your small business to obtain better results.
Create An Avatar
If haven’t created a customer "avatar" yet, this should be the first thing that you do before moving forward with your advertising. When you manage a business, you need to understand who your target customer (aka avatar) is and how you can connect with them on an personal and emotional level. Without an avatar, chances are your marketing won't be very effective and you'll most likely struggle to attract new clients. To pinpoint your target audience, you need to describe the specific person who will buy from you consistently and then identify their characteristics, values, social environments, demographics, and desires. These are what, in essence, create your avatar. Once you’ve figured this out, you’ll be able to put together an advertising plan that will speak directly to your target audience.
Social Media Marketing
Of course, one of the most effective ways to advertise your small business is through social media marketing. This will involve finding the appropriate platforms that your avatar uses - is it Facebook? Snapchat? Instagram? Pinterest? Once you have an idea of where your avatar spends their time online, then you can advertise to them directly by creating posts and ads that direct them to your website or product.
Google AdWords is also an effective form of pay-per-click (PPC) advertising for small businesses. Advertisers pay to have their ads and copy placed on pages that are appropriate to their keywords. The algorithm places the ads where it determines it will be most relevant to achieve the most number of clicks. It’s scalable, measurable and faster than SEO.
More people watch YouTube now than any television network out there. So why not take advantage of that massive audience? By creating videos about your product, you can target your “ad” to a query that matches your products and service. And, by using their advertising platform called TrueView ads, your business can target ads to your ideal viewer. The benefit of using YouTube is that you only pay when people have watched your video for more than 30 seconds or when they engage with your ad by clicking on your call-to-action.
Magazine and Newspapers
If you’re looking for a more controlled and affordable way to advertise, then newspaper and magazine marketing is the way to go. When compared to internet marketing, paper advertising can be more easily controlled as you can decide where the ad is placed and how often it will run. This ensures you reach the exact audience you have intended and that your information is viewed exactly as planned.
You can also sponsor an event in your community to promote your company. However, make sure that the target audience is relevant. For instance, if you own a business that markets to seniors, it’s best to sponsor a type of event that they commonly frequent. But it doesn’t have to stop there - you can also use this strategy to reach a new market or demographic to extend your current customer base.
To succeed in the ever-changing business landscape today, you need to be on the top of your advertising game. At the Beacon Group of Assante Financial Management Ltd., we can help you make better choices with your business to increase your prosperity. To find out how, contact us today to learn more about our financial solutions for your small business.